LaserAway approached us wanting help getting more leads & increasing their brand awareness. They had tons of great video content on their YouTube Channel - the problem was it wasn’t generating leads. Video Power proved effective at driving traffic to their website via YouTube Ads while demonstrating the ability to track leads directly from their actual YouTube Channel.
In the first 6 months of launching their TrueView (YouTube) ad campaigns, LaserAway consistently acquired leads below their target CPL & their YouTube Channel received over 982,000 views. LaserAway expanded their investment in Video Power in order to increase their videos views, likes, & subscriptions - after optimizing their existing videos, organic views, traffic, and leads also increased. Video Power continues to develop video production strategies for ongoing LaserAway content.
The Truth About Cancer
Goal: Product Launch
The Truth About Cancer hosts a massive product launch a few times annually & was looking to diversify their advertising channels. They experienced success on other advertising channels but had never tried YouTube before. Referred by other marketing experts, they approached Video Power Marketing to ensure their campaign was managed by the best of YouTube. After seeing their existing sales funnel & video footage, we knew right away that the results would be outstanding for them.
We were thrilled when the numbers started coming in. Their videos produced high click-through rates & we were able to generate leads for under $2. The best part is we delivered a return on ad spend just shy of 300%. When a company has a sales funnel that already converts, it’s easy to see the value in video ads that follow the proper strategy.
REI Success Academy
Video Power Marketing has produced results for many clients in & around the Real Estate industry, many of which have never before seen results in online video advertising. REI Success Academy was looking to diversify their marketing channels (YouTube & Facebook) in order to generate leads & acquire new customers. Their videos were average & lacked an effective strategy. Average = subpar in consumer’s eyes.
After a few weeks of tweaking and optimizing their video campaign, Video Power has continuously provided positive returns with minimal effort involved on the part of the client. Their campaigns are now money-making machines that are turning their ad spend into leads & leads into sales.
School of Greatness
Goal: Webinar Registrations & Sales
Lewis Howes is a successful entrepreneur, business coach and speaker that surrounds himself with an amazing team. Over the years, Lewis has built a trustworthy brand that reaches across many platforms, including a YouTube Channel with a loyal audience that loves his videos. He has also built other great products and training programs that help other entrepreneurs grow their business. Our challenge was to create a video ad campaign that would engage his audience to sign up for training webinars.
Within months of working with Lewis and his team, Video Power was able to create YouTube ad campaigns that turned his audience into paying students through his webinars. This resulted in a new traffic source that consistently generates leads and sales on a monthly basis.