Creating Video Power Marketing
The Evolution of Video Ad Agencies
After Google asked him to be a YouTube Marketing Ambassador, Jake Larsen quit his job (a month before his first child was born). He started Video Power Marketing; a video marketing agency that helps people capture attention, drive traffic and increase sales using Online Video Advertising. Jake works with businesses to transform their video ad campaigns into automated sales machines.
Jake Larsen grew up with a camera in his hand. His passion for video making lead him to TV Advertising in LA with FOX Entertainment. There he worked behind the scenes on TV shows like 24, American Idol and House. It was this experience that opened his eyes to a massive change that was going on in the video advertising world. People’s eyes and ears weren’t where they used to be, they were shifting from TV to Online Video.
YouTube Marketing Ambassadors
By creating his own YouTube Advertising Strategies, Jake was able to grow Channels up to 24 million views and increase online sales by 65% for multi-million dollar companies. His creative marketing solutions caught the attention of Google and he was asked to become a YouTube Marketing Ambassador. This was a rare invitation that only 9 companies in the world received.
It was through this opportunity that Jake was among the first people to start using the YouTube TrueView advertising platform. He immediately saw extreme value in this and how it would disrupt the advertising industry.
Jake Quit His Job…
Knowing that the billions of dollars being wasted on TV commercials would eventually turn to YouTube, Jake quit his job (a month before his first child was born) to start his own Online Video Marketing Agency. Video Power Marketing helps companies leverage video to capture attention, drive traffic and increase conversions using Online Video Advertising.
Teaching YouTube Advertising Strategies
Jake developed a Specific YouTube Strategy that has given him and his clients the ability to get their message in front of many specific types of people. This video strategy not only guarantees views, but it cuts through the competition to capture and direct viewers attention. These videos are built around getting people to move. These are videos that drive traffic and increase sales.
His YouTube Ads have caught the attention from people all over the world, including online marketing giant Ryan Deiss, who asked Jake to speak at the Traffic & Conversions Summit in San Diego. This new video marketing strategy earned Jake a spot on the cover of Internet Marketing Magazine and on the speaking list of events such as SMX, VidSummit, Conversion Conference, and more.
Helping Clients Grow Their Business
Jake has played with millions of dollars of ad spend figuring out a formula that makes getting an ROI on your ad spend possible. From this experience, he knows better than anybody in the business what works and what doesn’t work. He’s been able to transform campaigns into automated money-making machines where $1 of ad spend goes in, and $7 in sales come out.