3 Killer Targeting Strategies for YouTube Ads

So, you have a new, beautiful video ad that is optimized for YouTube and you’re pumped to plug it in and watch those conversions start rolling in.  Have you considered yet where you are going to place this ad? (No, “on YouTube” is not an acceptable answer).  You need to know who you are going to target and where on …

How Can In-Stream Ads With Lower-Quality Video Get Better Numbers?

Here at Video Power Marketing we like testing things.  It is the only true way to know what works and what does not.  In our testing we came up with a question that could have profound effects on the outcome of our In-Stream video campaigns: “What kind of video works the best?”  A.K.A. Does the quality of your ad really matter …

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5 Reasons Why You Shouldn’t Hate YouTube Ads

Are you one of those people that’s always saying “I hate YouTube ads!”? We understand that not many people necessarily enjoy ads, but of all the ads out there, YouTube ads really aren’t the worst. So before you leave this page to try and find out how to block YouTube ads, take a second and consider a few reasons why you shouldn’t hate …

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Year Ago I Quit My Job to Start Video Power Marketing

Looking back a year ago, I’m so grateful that I made the decision to pursue my passion. Sure it was risky considering I quit my job right before my first child was born, but It was a calculated risk. I knew it would pay off and was the second best decision of my life. (Right behind marrying my wife)

Why PPC No Longer Represents Your Best Investment In AdWords

In 2013, Google made 58.8 billion dollars on advertising.  It  is safe to say that Google is taking over the world, and you are paying for it.  The PPC model is at the heart of this subtle take over.  Keyword bids continue to rise as their demand increases.  Take for example the word “insurance”.  The average bid for the keyword …

3 Things You Need To Know Before Advertising on YouTube

We have discovered three indicators that can tell us if a YouTube Campaign will be effective for your company.  There is a question that exists in our industry niche; a question that you as a business owner, or a marketing manager may be asking yourself at this very moment.  “Will advertising on YouTube work for me or my business”?  The question …

Learn to have a great ROI with YouTube Advertising

TrueView Advertising Case Study: Marketing ROAS 646%

If a machine existed that took $1 and made it into $7, what would you do to get it?  That’s like asking what would you do for a Klondike Bar, pretty much anything. While the idea seems farfetched,  it is not unattainable.  This is what we have done with our client Real Truck.  For every dollar of ad spend they …

Turn YouTube Advertising into a Cash Making Machine

While everybody knows about YouTube advertising, not many people know how to utilize it. The real question is, how can your business benefit from YouTube Advertising? In my opinion there are two reasons why people do not advertise on YouTube. Number one is the obsession over the viral video.  If you can get a video to go viral, good for you.  You might …

Rich vs Poor Mentality

I’ve always been very concerned with price. Before I ever knew the benefits or value of anything, I would always ask, “How much does it cost?”. Spoiler Alert: this is not how rich people think. Growing up we were that family that would never buy drinks at restaurants because it cost too much. My Dad would always say, “Why should …