TrueView In-Display Ads

How to Leverage TrueView In-Display Ads to Dominate Your Competition on YouTube

Allow me to enlighten you and blow your mind on how you can use in-search YouTube ads to bring you more traffic, engagement, and conversions to your site. What Are TrueView In-Display Ads? TrueView is Google’s advertising platform on YouTube and In-Display ads are shown in the search results of YouTube. If you keep reading you will learn why TrueView In-Display …

How To Create YouTube Ads That Don’t Suck

“Hey you, with the face, looking at your computer screen. I see you reading this post.  I know what you’re here for. You want to learn how to create YouTube ads that don’t suck so viewers will stop skipping them and buy your stuff.  Well that is what I am teaching you right now.”  I hooked you by directing my comments to …

40 Superbowls Happen Every Day on YouTube

Super Bowl Advertising Effectiveness Vs YouTube Advertising

This year, the billions of dollars being carelessly spent on TV ads will flow towards YouTube.  Advertisers pay around 4 million dollars for a 30 second spot on the Super Bowl.  I’m not trying to be sarcastic when I say that the Super Bowl has a small viewership of only 100 million people watching.  Yeah, you read that right, The …

4 Solutions To Get Your YouTube Ad Approved

I’ll just come out and say it.  The best way to avoid being suspended by Google is: DON’T BE SKETCHY.  There are multiple factors that go into not being sketchy, especially with multifaceted campaigns like those on YouTube.  Allow me to give tell why your being suspended, and give you 4 Solutions To Get Your YouTube Ad Approved. How Do …

The Ultimate Guide To Setting Up Your YouTube Advertising Campaign In AdWords

When it comes to trying a brand new marketing tactic, most people’s biggest fear is wasting money.  The solution: let someone make mistakes first and learn from their mistakes. We have already wasted plenty of money.  This post is meant to be a guide for setting up your YouTube advertising campaign, so you don’t waste money testing things that we …

Generate Over 100 Leads A Week With YouTube Ads | Case Study

Rock Star Real Estate is a real estate brokerage located in Toronto, Canada. When they approached us looking to start a campaign we were excited, but also a bit hesitant. The purpose of their campaign was lead generation. We believed a YouTube advertising campaign would be successful for a number of reasons, which I will discuss later, so keep reading. However, there was also a great unknown that made us hesitate to take them on…

3 Killer Targeting Strategies for YouTube Ads

So, you have a new, beautiful video ad that is optimized for YouTube and you’re pumped to plug it in and watch those conversions start rolling in.  Have you considered yet where you are going to place this ad? (No, “on YouTube” is not an acceptable answer).  You need to know who you are going to target and where on …

How Can In-Stream Ads With Lower-Quality Video Get Better Numbers?

Here at Video Power Marketing we like testing things.  It is the only true way to know what works and what does not.  In our testing we came up with a question that could have profound effects on the outcome of our In-Stream video campaigns: “What kind of video works the best?”  A.K.A. Does the quality of your ad really matter …

skip youtube ads

5 Reasons Why You Shouldn’t Hate YouTube Ads

Are you one of those people that’s always saying “I hate YouTube ads!”? We understand that not many people necessarily enjoy ads, but of all the ads out there, YouTube ads really aren’t the worst. So before you leave this page to try and find out how to block YouTube ads, take a second and consider a few reasons why you shouldn’t hate …