AI Is Changing Everything…Or Is It?

AI this, AI that—it’s everywhere! We can’t escape the buzz around artificial intelligence. With all the changes AI is bringing, it makes me wonder: what are the principles that remain constant? 

In this post, we’ll explore the timeless elements that stay the same, even as AI transforms the landscape. By focusing on these constants, you can create stability and growth for yourself and your business. Unfortunately, many people get swept up in the hype and forget these foundational principles.

Why Do People Struggle to Adapt to AI?

1. Overwhelmed by rapid changes in technology.
2. Fear of losing personal connections.
3. Misunderstanding AI as a tool rather than a replacement.
4. Doubt in their existing products or services.

But don’t worry! We’re here to help you overcome these challenges and thrive in this AI-driven world.

Step 1: Focus on Relationships

Building and maintaining strong relationships is crucial. Whether it’s with family, friends, team members, or clients, your ability to connect, understand, and contribute to others remains invaluable. 

For example, think about the trust and loyalty you build with your clients when you take the time to understand their needs and deliver personalized solutions. By nurturing these relationships, you create a solid foundation that AI can’t replace.

Step 2: Provide Great Products or Services

Many people go wrong by fixating on the features their products or services lack. Instead, focus on the value you already provide. Highlight your strengths and listen to your customers. 

A bakery owner who perfects a few signature pastries and delivers excellent customer service will likely gain loyal customers faster than one who constantly changes their menu. By emphasizing the quality and value of what you offer, you build a lasting reputation.

Step 3: Communicate and Share Value

The biggest mistake here is under-communicating your value. People won’t know about your amazing products or services if you don’t tell them. Create engaging content—videos, posts, emails—that showcase what you offer. 

A fitness coach who regularly shares workout tips and success stories on social media will attract more clients than one who remains silent. Effective communication helps people understand and trust your value.

Step 4: Create More Than You Consume

Managing your resources to be a creator rather than a consumer is key. Ensure you’re adding more value than you’re taking. 

For instance, an artist who creates and shares their work freely often gains more recognition and opportunities than one who only consumes others’ work. This principle applies to both business and life: strive to be a net positive in all your interactions and endeavors.

Conclusion

AI won’t ruin marketing or business if you focus on these timeless principles: building relationships, providing great products or services, communicating value, and creating more than you consume. Embrace AI as a tool to amplify these constants. 

Interested in learning more about leveraging AI for marketing? Check out our next video where we dive deeper into this topic. And don’t forget to share your thoughts in the comments—what else do you think hasn’t changed in the last 100 years and won’t change in the next 100? Let us know!

 

When you purchase you get access to our 1. Video Ad Framework 2. Marketing Matrix and our 3. ROAS Calculator.

Click here to find out more about it.

Unlocking the Secrets Behind Effective YouTube Video Ads

Video marketing is more than just putting a video out there and hoping for the best. To truly capture your audience’s attention and inspire action, you need to understand the psychology behind what makes people click. 

This blog post breaks down the five crucial elements that make YouTube ads successful, so you can create video ads that not only engage but also convert.

Why Understanding Video Ad Psychology Matters

Why should you care about the psychology of video ads? 

Well, mastering these principles can drastically improve your video marketing strategy. By understanding what drives viewers to click, you can craft compelling YouTube ads that resonate with your audience, leading to higher engagement and conversion rates. 

Unfortunately, many people overlook these psychological triggers, resulting in ads that fail to capture attention or motivate action.

Common Pitfalls in Video Advertising

Why Do So Many Struggle with Video Marketing?

1. Lack of Relevance: Ads that don’t speak directly to the viewer’s needs.
2. Boring Content: Failing to entertain or engage the audience.
3. Missing Curiosity: Not sparking enough interest to prompt a click.
4. No Story: Ads without a compelling narrative.
5. Ignoring Hope: Focusing on fear rather than hope in messaging.

But don’t worry! We’re going to walk you through how to overcome these challenges and create video ads that truly click with your audience.

Step 1: Be Relevant

Being relevant is the cornerstone of effective video advertising. Your ad needs to match the interests and needs of the viewer. 

On YouTube, this is easier because the platform is built on a search engine. Meaning people are already telling you what they’re looking for. 

Example: If you’re advertising running shoes, you want to start your ad by addressing the common problems that runners face. Such as finding the right shoe for long-distance running. This relevance will immediately grab the viewer’s attention as it speaks directly to their current interest/problem.

Step 2: Be Entertaining

The second step is to ensure your ad isn’t boring. YouTube is a place where people come to be entertained or to learn something new. If your ad can do both, well then, you’ll have a winning combination. 

Common Mistake: Many advertisers focus too much on information and forget to entertain. As a result, viewers lose interest and skip the ad.

Solution: To keep your audience engaged, sprinkle in some humor, add interesting visuals or even a catchy storyline. For example, if you’re promoting a cooking tool, show it in action with a fun, quick recipe that’s both informative and entertaining!

Step 3: Create Curiosity

Curiosity is a powerful motivator. When viewers are intrigued, they are more likely to click to find out more. Your ad should plant questions or teasers that make viewers want to learn more.

Example: If you’re advertising an online course, you might start with a surprising fact or a provocative question like, “Did you know that 90% of people fail at their first business? Discover how you can be in the successful 10%.”

Step 4: Tell a Story

As humans we are wired to respond to stories. A well-told story can evoke emotions and make your ad more memorable for the audience. People make decisions based on emotions and then justify them with facts. Your ad should lead with a compelling narrative.

Example: Instead of listing the features of your product, tell a story about a customer who used your product to solve a problem. Show their journey from struggle to success, making it relatable and emotionally engaging.

Step 5: Offer Hope

The most powerful emotion you can tap into is hope. While fear can prompt immediate action, it doesn’t build long-term trust or relationships. 

Hope, on the other hand, encourages viewers to believe that their lives can improve with your product or service.

Example: If you’re advertising a fitness program, switch your ad from focusing solely on the fear of poor health to highlighting stories of transformation and the positive impact on participants’ lives. Show HOW your program can lead to a healthier, happier future!

Conclusion: Creating Ads that Click

By incorporating relevance, entertainment, curiosity, storytelling, and hope into your YouTube ads, you can significantly improve your video marketing efforts. 

These psychological triggers not only increase clicks but also foster deeper connections with your audience, leading to long-term growth for your business. Start applying these principles today and watch your video advertising results soar. 

Remember, it’s not just about getting clicks—it’s about making a meaningful impact.

 

 

When you purchase you get access to our 1. Video Ad Framework 2. Marketing Matrix and our 3. ROAS Calculator.

Click here to find out more about it.

When to Hire a Video Ads Agency: The Right Questions to Ask

Are you thinking about hiring a video ads agency to boost your business with YouTube Ads, Video Ads, Video Marketing, or Video Advertising? Knowing the right time and the right questions to ask is crucial for your success.

In this guide, we’ll explore six essential questions you need to ask before bringing someone on board to manage your video ads. These questions will help you avoid wasting money and ensure you get the best results.

Unfortunately, many people overlook these steps and end up disappointed with their ad campaigns.

Why Many Struggle with Hiring a Video Ads Agency

Hiring a video ads agency can be tricky. Here are some common reasons why people struggle:

• Lack of a proven offer or consistent sales
• No clear understanding of the target audience’s pain points
• Ineffective messaging that doesn’t convert
• Unfamiliarity with key performance metrics
• Unclear expectations and communication processes
• Misalignment of core values and goals

Don’t worry! We’re here to help you overcome these challenges and make informed decisions.

Step 1: Ensure You Have a Proven Offer and Consistent Sales

Before you hire a video ads agency, it’s crucial to have a proven offer and consistent sales. This means your product or service should already be generating sales, regularly. If your offer isn’t selling well yet, hiring an agency might lead to wasted money. 

For example, I once worked with a client who had a fantastic video and website but zero sales. We realized the issue wasn’t the ads but the lack of a solid, proven offer. Make sure your product can sell on its own before investing heavily in ads.

Step 2: Understand Your Audience’s Pain Points

Knowing your audience’s pain points is vital. Do they have problems they’re willing to pay to solve? Whether it’s losing weight with a fitness program or growing their business with a coaching service, your audience must see the value in your solution. 

I once worked with a company that didn’t understand their audience’s needs and spent a lot on ads with no results. Identifying and addressing your audience’s pain points ensures your message resonates and converts.

Step 3: Develop a Message That Converts

Having a message that converts is key. Many go wrong here by not testing their messaging directly with potential customers. For instance, another client had great visuals but no sales. They had never tried selling over the phone or via direct conversation. Before spending on ads, refine your message through direct interactions. This saves you from spending money just to figure out what works.

Step 4: Know Your Numbers

Understanding your key metrics like average order value, conversion rates, and customer acquisition cost (CAC) is essential. Many people fail here because they don’t track these numbers. 

Without them, you and the agency will be guessing, which can be costly. Knowing these figures allows you to set realistic goals and measure success accurately.

Step 5: Clarify the Working Relationship

Ask potential agencies about their process, strategy, and communication frequency. Is their approach aligned with your expectations? 

For instance, if you need frequent updates but they only offer monthly reports, it might not be a good fit. Clear communication ensures both parties are on the same page and can work effectively together.

Step 6: Ensure Alignment of Core Values

Lastly, ensure the agency shares your core values and goals. Misalignment here can lead to dissatisfaction. 

For example, a client who had been through multiple agencies often found that the issue was not with the agencies but with unclear expectations. Ensure your values and goals align to foster a successful partnership.

Conclusion:

Hiring a video ads agency can transform your YouTube Ads, Video Ads, Video Marketing, or Video Advertising efforts, but it’s essential to ask the right questions first. By ensuring you have a proven offer, understanding your audience, developing a converting message, knowing your numbers, clarifying the working relationship, and aligning core values, you set yourself up for success. Take these steps and confidently move forward to achieve great results with your video ads.

 

 

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our YouTube Workshop.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Video Advertising Budget 101: Essential Tips for Effective YouTube Ads

Struggling to figure out how much to spend on YouTube ads? You’re not alone. Many people feel like they’re just burning money on video advertising without seeing the results they want. But it doesn’t have to be that way! By understanding a few key concepts, you can set a budget that helps your video marketing efforts succeed.

You’ll learn how to set realistic goals, understand important metrics, and make informed decisions about your ad spend. Unfortunately, many people give up too soon because they don’t know how to measure success or optimize their campaigns.

Why People Struggle with YouTube Ads Budgets

• Unclear Goals: Without a clear definition of success, it’s hard to allocate a budget effectively.
• Focusing on the Wrong Metrics: Many focus on views and impressions instead of leads and conversions.
• Lack of Data: Not knowing key metrics like average order value or conversion rates makes budgeting a guesswork.
• Overcomplicating Campaigns: Too many variables can make it difficult to track what’s working and what’s not.
• Fear of Failure: Past bad experiences can make it hard to invest confidently in video advertising

Don’t worry, we’re going to show you how to overcome these challenges and set a budget that works for you.

Step 1: Define What Success Looks Like

It’s crucial to know what you want to achieve with your video ads. This isn’t just about getting views; you need to identify specific outcomes like leads or sales. For example, one client wanted a million views, but what they really needed were leads. By focusing on lead generation, we set a realistic budget that met their goals. So, be clear about your desired results from the start.

Step 2: Base Your Budget on Business Growth

Many people go wrong by focusing solely on views and impressions, especially if they aren’t major brands like Coke or Pepsi. Instead, determine the metrics that matter to your business growth, such as leads, cost per lead, and conversion rates. Knowing your average order value (AOV) and how many visitors convert into customers is essential. For instance, if you know your lead costs $20 and brings in $60, you can confidently budget for your ads.

Step 3: Use Data to Optimize Your Campaigns

The light at the end of the tunnel is the ability to track and optimize your campaigns. Knowing your numbers—cost per lead, customer acquisition cost, conversion rates—allows you to make informed decisions. For instance, if one video ad is performing well, you can scale it up. Using a tool like our video ROAS calculator can help you see potential outcomes based on different spending levels, ensuring your money is spent effectively.

Conclusion:

By defining clear goals, focusing on growth metrics, and using data to guide your decisions, you can set a YouTube ad budget that drives real results. Remember, knowing your numbers is key to making informed decisions and optimizing your campaigns for the best return on investment. Don’t let past experiences hold you back. With these strategies, you’ll be well on your way to mastering video advertising and achieving your marketing goals.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our YouTube Workshop.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

Unlock Financial Success: Five Bank Accounts Every Business Needs

Understanding the right financial structure for your business is crucial, especially if you’re utilizing YouTube ads to boost your visibility and sales. With the proper bank accounts in place, you can manage cash flow more efficiently, secure profits, and ensure operational stability. Unfortunately, many business owners struggle with financial management, often resulting in limited growth and unexpected fiscal crises.

Why Your Financial Setup Matters in YouTube Advertising

• Lack of financial clarity: Without separate accounts, it’s challenging to understand where your money is going.
• Ineffective cash flow management: Mixing all transactions in one account can lead to overspending and financial mismanagement.
• Difficulty in meeting financial obligations: Failing to allocate funds specifically for taxes and expenses can lead to severe financial penalties.
• Stunted business growth: Poor financial management restricts the ability to reinvest in marketing efforts like YouTube ads.
• Overwhelmed by fiscal responsibilities: Business owners often feel stressed and out of control without structured financial practices.

You’ll learn how to tackle these issues effectively by setting up targeted bank accounts.

Income Account – Your Financial Reception:

Your Income Account is where all your business earnings converge. This primary account should serve as the initial repository for all incoming funds, ensuring that your revenue stream is well-documented and secure before being allocated to other uses. This systematizes the flow of money and simplifies the tracking of income, providing a clear snapshot of your financial inflow which is critical for accurate financial planning and reporting.

Profit Account – Securing Your Margins:

Prioritizing profit by allocating funds to your Profit Account immediately upon receipt ensures that profitability is not an afterthought but a foregone conclusion. This method forces you to operate within the means of the remaining 80%, thereby instilling discipline in expense management and reinforcing the importance of profitability in every business operation. It acts as a compelling reminder that businesses should operate to make a profit, not just to cover expenses.

Payroll Account – For Your Team’s Compensation:

Dedicated payroll accounts simplify the complexities associated with employee compensation. By segregating payroll from other financial operations, you can manage salaries and wages effectively, ensuring that employee payments are never delayed or inaccurately distributed. This fosters a stable and satisfied workforce, which is crucial for maintaining productivity and morale in the workplace.

Operations Account – Managing Daily Expenses:

An Operations Account dedicated to handling daily business expenditures allows for tighter control of your overheads. This targeted approach ensures that operational costs are kept under constant review and adjustments can be made quickly when necessary. It also aids in better financial forecasting and budgeting, as you can see exactly how much is being spent on running the business versus other expenses.

Staying Ahead of Obligations:

Proactively managing taxes by setting aside funds in a Tax Account removes the stress and surprises often associated with tax season. This account ensures that you’re always prepared for tax liabilities, providing peace of mind and preventing the scramble for funds when taxes are due. Regularly allocating money to this account also helps in maintaining compliance with tax regulations, thus avoiding penalties and fines.

*Bonus*: War Chest – Your Emergency Fund:

Adding a ‘War Chest’ or emergency savings account into your financial strategy provides a cushion against unforeseen financial shocks. This reserve fund helps sustain operations during economic downturns or when unexpected expenses arise, ensuring that the business remains robust and responsive to challenges. Over time, this fund can support strategic investments or emergency needs without jeopardizing the financial stability of your business.

Conclusion:

The implementation of these five bank accounts has revolutionized my approach to business finance, increasing my profit margin from a marginal 1% to a robust 20%. The discipline and clarity brought about by the “Profit First” system not only safeguard your profits but also ensure a stable financial foundation for your business.

For any business owner looking to gain control over their financial health, adopting this structured approach to money management can significantly alleviate financial stress and contribute to long-term business success. I highly recommend investing in the “Profit First” methodology to transform your business finances into a well-oiled machine.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our YouTube Workshop.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.

7 Books Every CEO Should Read: How I Built a Million-Dollar YouTube Ad Agency

If you’ve ever wondered how successful entrepreneurs find the inspiration and knowledge to scale their businesses, books might just be your answer. Diving into the pages of a well-curated book list can equip you with the insights and strategies needed to thrive in the competitive world of video marketing and advertising.

Unfortunately, despite the proven benefits of this wisdom, many business leaders overlook the power of a good read, missing out on transformative advice and growth opportunities.

Catch the Wisdom Wave: Why Miss Out on Business Mastery?

• Limited Time? Is the busy entrepreneur’s schedule keeping you from learning through reading?
• Overwhelmed by Choices? Do too many book options paralyze your decision-making?
• Doubts About Relevance? Unsure how these books can apply to your video ad agency?
• Fear of Wasted Effort? Worried the insights won’t translate to tangible business results?
• Cost Concerns? Hesitant to invest in a stack of books without guaranteed ROI?

Fear not! You’re about to discover how each of these books can specifically catapult your agency to new heights.

“Love Is the Killer App” by Tim Sanders:

This book emphasizes the importance of knowledge sharing, networking, and compassion in business success. Sanders advocates that being generous with what you know, whom you know, and your empathy can significantly enhance your professional relationships and open up new opportunities.

The approach helps break down barriers and fosters an environment of trust and mutual growth, essential for any leader in the dynamic field of video advertising.

“The Ideal Team Player” by Patrick Lencioni:

Lencioni introduces the vital attributes of an ideal team player: humility, hunger, and people smarts. This book is crucial for video ad agency CEOs looking to build a cohesive team.

It includes practical advice on recruiting and developing employees who embody these traits, which are pivotal for fostering a productive and positive workplace. The insights from this book help in sculpting a team capable of driving your agency towards its goals.

“Traction” by Gino Wickman:

“Traction” provides a powerful business management system that helps leaders run their companies more effectively. Wickman’s Entrepreneurial Operating System (EOS) helps you focus on the fundamental business principles and realigns your business activities to ensure that everyone in your company is working towards the same goals. Implementing these principles can lead to significant improvements in business operations and overall agency performance.

“Servant Leadership” by Robert Greenleaf:

This book redefines leadership through the lens of service. It challenges traditional leadership roles and emphasizes the importance of making decisions that serve others’ needs first. For agency leaders, adopting this mindset can lead to a more devoted team and a more humane and effective management approach, enhancing overall company morale and productivity.

“Buy Back Your Time” by Dan Martell:

Martell provides strategies for entrepreneurs to delegate and automate tasks effectively, enabling them to focus on high-impact activities that truly drive business growth. This book is especially valuable for busy agency CEOs who need to optimize their time and resources to balance between strategic leadership and personal life.

“Profit First” by Mike Michalowicz:

Michalowicz flips the traditional profit equation to prioritize financial health from the start. By structuring finances to handle profit upon each receipt, businesses can ensure sustainability and growth. This approach is particularly useful for video ad agencies looking to stabilize cash flow and secure financial growth amidst fluctuating project fees and client payments.

“The Family Board Meeting” by Jim Sheils:

This book stresses the importance of integrating personal life with business success. Sheils suggests structured, quality time with family, which can be incredibly beneficial for business leaders striving to balance a demanding career with a fulfilling personal life. This balance can lead to improved mental health and overall life satisfaction, which feeds back into business success.

Conclusion:

These seven books provide more than just business advice; they offer a roadmap to personal and professional transformation. Implementing their lessons can lead to profound improvements in how you manage your video ad agency and your personal life. Each book is a step towards not just surviving the business world, but thriving in it, enabling you to build a legacy of both wealth and well-being.

If YouTube ads is something you or your business are interested in but not sure where to take that initial first steps then you will want to check out our YouTube Workshop.

We spend 3 days taking you from writing your video ad script, shooting your video ad, researching your perfect audience to launching your YouTube campaign.

Click here to find out more about it.