The Superbowl is one of the largest sporting events in the entire world. This year, it’s estimated that 100 million people will be tuning in to watch. Because of this massive number of viewers, Superbowl advertising is notorious for being an extremely aggressive and costly.
I like to say: Where attention goes, ads will show. This year advertisers are going to be paying about $3.5 million for a 30 second ad. That’s over $100,000 for each second.
You can’t always out-spend your competitors, but you can outsmart them using YouTube Advertising
One hundred million is a LOT of people. But let me put that into perspective for you for a second. Each month on YouTube there are 1 billion active users. That’s ten times the number of people who will be watching the Superbowl this year!
Now, you might be saying “You’re only spinning this to make YouTube look cool. That’s a whole month worth of users and the Superbowl is only one day of the whole year”. If that’s what you’re thinking then think about this: YouTube gets 4 billion views everyday. That’s like having 40 Superbowls happen every single day on YouTube!
But like I always say: Where attention goes, ads show and money flows. So why isn’t YouTube a bigger deal than the Superbowl as far as advertising goes? Believe me, it’s heading that direction.
Advertisers are seeing how many people are watching video online and are starting to adjust their sales. But right now YouTube advertising is cheap (especially compared to Superbowl advertising), so now is the time to take advantage of it before the majority of advertisers dollars are being spent online.
Want a better way of getting your message in front of a specific type of person? Learn how to use YouTube Advertising
Something to think about…
What happens when Google gets the advertising rights to the superbowl? What if the only way you could watch the Superbowl was on YouTube? Mark my words, YouTube’s “skip after 5 seconds ads” will become the industry standard that will replace traditional tv commercials.